REACH EVERY
GENERATION.
Meet youth athletes and parents, college communities, national teams, adult competitors, and the military community in one event ecosystem.
LOS ANGELES, CALIFORNIA / JULY 7–11, 2027
iFLAG FLAG FOOTBALL WORLD CUP
THE WORLD
PLAYS HERE.
One city. Every level. The world’s game.
A global stage for flag football, live on ESPN Networks.
THE GAME IS GLOBAL▶ 2026 RECAP
COMPETITION. CULTURE. COMMUNITY.ON THE WORLD’S
BIGGEST SCREENS.
BIGGEST SCREENS.
01 THE PEOPLE BEHIND THE PROPERTY
THE INTERNATIONAL FLAG LEAGUE
BUILT FOR
THE BIGGEST
STAGE.
We unite the sport of flag football.
iFlag connects athletes, families, universities, brands, and destinations through extraordinary competition. From a first flag pull to a national-team final, the same ambition runs through every event: move the game forward.
OFFICIALLY AMAZINGTHE WORLD’S LARGEST
THE WORLD’S LARGEST
FLAG FOOTBALL TOURNAMENT.
International Flag League and BODYARMOR hold the Guinness World Record: 11,779 people, Tampa, January 18, 2025.
View the official record ↗ONE SPORT.
EVERYONE.
EVERYONE.
A NETWORK THAT MOVES THE GAME.
SPORT · MEDIA · BRANDS · DESTINATIONS02 THE FLAG FOOTBALL WORLD CUP
ONE CITY.
A WORLD OF POSSIBILITY.
LOS ANGELES · JULY 7–11, 2027
From the organization behind the Guinness-certified world’s largest flag football tournament comes a global gathering of national pride, college rivalries, emerging talent, and championship moments.
15,000ATHLETES
85,000FANS & FAMILIES
1,500TEAMS
65COUNTRIES
40U.S. STATES
2027 event targets provided by iFlag.
03 EIGHT DIVISIONS. ONE GLOBAL STAGE.
WORLD CUP
DIVISIONS
National-team pride. University rivalries. Youth dreams. Lifelong competitors. Every part of the game belongs here.
About the program figures
Figures are iFlag’s planning targets. The individual division counts exceed the headline 1,500-team event target and require final reconciliation; they are presented as supplied, not as an additive attendance model. Participating rosters and player appearances remain subject to final confirmation.
04 MADE FOR THE SCREEN
BIG MOMENTS.
GLOBAL SCREENS.
The premier playoff and championship games move into a custom, broadcast-ready stadium. An intimate live atmosphere. A major-event presentation. Across ESPN Networks.
GOOGLE BROADCAST STADIUM
THE CHAMPIONSHIP STAGE
01 / 05
Illustrative stadium and sponsor-integration concepts supplied by iFlag. Final venue design and configuration to be confirmed.
01
BUILT FOR LIVE
Premier games, broadcast camera positions, and a championship presentation.
02
BRANDS IN THE MOMENT
Field-level signage, video towers, stadium branding, and a connected fan experience.
03
BEYOND THE SIDELINES
Highlights, athlete stories, and social content that carry the event beyond game day.
THE CATEGORY HAS AN AUDIENCETHE 2026
THE 2026
NFL FLAG
BENCHMARK.
Comparable ESPN event results show the scale of attention flag football can command.
14.3M
UNIQUE FANS REACHEDAcross 30 linear game telecasts
1.12M
Girls’ high school final
average viewers
882K
Combined championship window
average viewers
+50%
Overall average viewership
growth vs. 2025
Source: ESPN, July 29, 2026. Reach counts unique viewers watching at least one minute and excludes four digital-only games. These are NFL FLAG results, not World Cup audience forecasts. Read ESPN’s report ↗
THE BROADCAST PLATFORM
05 THE PARTNERSHIP OPPORTUNITY
MORE THAN
GAME DAY.
A property that brings global competition, year-round community, and a national media platform into the same conversation.
REACH EVERY
BUILD REAL
FAN EXPERIENCES.
Bring a brand to life through stadium integration, on-site experiences, hospitality, athlete storytelling, and content.
OWN A PLACE IN
WHAT COMES NEXT.
Connect a 2027 World Cup presence with a 2028 Los Angeles program and a global calendar extending through 2032.
06 THE GLOBAL ROADMAP / 2027—2032
THIS IS
JUST THE BEGINNING.
A World Cup every two years. A pivotal Olympic debut in Los Angeles. A wider global movement with momentum through 2032.
07 THE 2028 LOS ANGELES PROGRAM
THREE WEEKS.
ONE CITY. ALL FLAG.
The tournament returns in 2028 without the National Teams division. Then iFlag extends the experience through a dedicated LA28-period program of competition, content, hospitality, and community.
WEEK 01
THE TOURNAMENT
Collegiate, Sandlot, high school, youth, adult club, military, and World Series competition. No National Teams division in 2028.
WEEK 02
THE CITY COMES ALIVE
Flag House storytelling and hospitality, college and high school showcases, military competition, and the Olympic field-trip concept.
WEEK 03
THE MOMENT CONTINUES
Beach flag football, skills camps and clinics, fan gatherings, and a medal-game watch-party concept.
Illustrative three-week sequencing of iFlag’s proposed 2028 program; exact dates and activation schedules are to be finalized. Independent iFlag programming during the LA28 period.
THE FLAG HOUSETHE HOME BASE
THE HOME BASE
FOR THE MOMENT.
A destination for media, creators, athletes, and partners: a media lounge, content studio, interview zone, and hospitality experiences, all built around flag football’s Olympic debut.
ONE PROGRAM. MANY WAYS TO CONNECT.
View all activation concepts ↗08 THE GOOGLE PARTNERSHIP
GLOBAL EVENTS. EVERYDAY CONNECTIONS.
PARTNER ASSETS
FOR GOOGLE
✓ALL TURNKEY
ASSETS13 assets. One partnership platform.
ASSETS13 assets. One partnership platform.
From the World Cup stage to state-team jerseys. A complete portfolio of presenting rights, commercial inventory, naming rights, fan experiences, and digital reach for Google.
PARTNERSHIP WITH PURPOSEBy Partnering with iFlag,
By Partnering with iFlag,
Google supports:
- Women’s sports & gender equity
- Expanding Access & Opportunity
- Responsible Technology & Innovation
- Social Impact & Sustainability
ASSET 01 / PRESENTING RIGHTSTURNKEY ↗
202720292031
THREE WORLD CUPS.
ONE PRESENTING PARTNER.
Presenting sponsor of the Flag Football World Cup in 2027, 2029, and 2031.
ASSET 02 / BROADCAST INVENTORYTURNKEY ↗
BROADCAST COMMERCIAL INVENTORY
8HOURS OF
BROADCAST TIME
BROADCAST TIME
GOOGLE IN THE BREAK.
Commercial inventory across ESPN Networks during eight hours of World Cup broadcast coverage.
ASSET 03 / CATEGORY EXCLUSIVITYTURNKEY ↗
FOUR CATEGORIES.
EXCLUSIVE TO GOOGLE.
Category exclusivity across the partnership.
Hardware
Cell Phone
Cloud Computing
Streaming
ASSET 04 / STREAMING INVENTORYTURNKEY ↗
▶ YouTube TV100%OF COMMERCIAL INVENTORY
RETAINED BY GOOGLE
RETAINED BY GOOGLE
THE QUALIFICATION SERIES.
ON YOUTUBE TV.
CFP Qualification Series events broadcast on YouTube TV, with Google retaining 100% of commercial inventory.
ASSET 05 / STADIUM NAMING RIGHTSTURNKEY ↗
THE GOOGLE BROADCAST STADIUM.
World Cup broadcast stadium branding and naming rights. Google at the center of the championship experience.
ASSET 06 / ANNUAL PRESENTING RIGHTSTURNKEY ↗
×
THE CFP SHOWCASE.
EVERY YEAR.
Presenting sponsor of the annual CFP Showcase Tournament.
ASSET 07 / ACTIVATIONS & EVENTSTURNKEY ↗
LOS ANGELES2028iFLAG × GOOGLE
OWN THE LA28 MOMENT.
Presenting sponsor of iFlag’s LA28 activations and events in Los Angeles.
Explore the three-week program ↗ASSET 08 / BROADCAST INVENTORYTURNKEY ↗
NATIONAL CHAMPIONSHIPS
COMMERCIAL INVENTORY
COMMERCIAL INVENTORYNATIONALS.
NATIONAL EXPOSURE.
Commercial inventory in the CBS broadcast of the Flag National Championships.
ASSET 09 / BRANDED FAN EXPERIENCETURNKEY ↗
GoogleFAN ZONE
NFL PLAYER AUTOGRAPHS
MEET
YOUR
HEROES.MEET & GREETS
YOUR
HEROES.MEET & GREETS
FANS. NFL PLAYERS.
GOOGLE AT THE CENTER.
The Google Fan Zone brings NFL player autographs and meet & greets into a dedicated branded experience.
ASSET 10 / DIGITAL REACH INVENTORYTURNKEY ↗
BEYOND THE EVENT.
INTO EVERYDAY LIFE.
Email, text, radio, and school channels outlined in iFlag’s Digital Reach inventory.
MONTHLY60M
HIGH SCHOOL EMAIL & TEXTS
High school athletes, fans, and parents
MONTHLY15.4M
COLLEGIATE EMAIL & TEXTS
Undergraduate students
MONTHLY1.3M
MILITARY EMAIL & TEXTS
Active military personnel
DAILY276M
RADIO MESSAGING
U.S. listeners, ages 16–55
MONTHLY5.4M
FAN EMAILS & TEXTS
Flag football fans
MONTHLY133,298
SCHOLASTIC EMAIL & TEXTS
K–12 institutions
23,900 Public high schools5,100 Private high schools16,298 Public middle schools88,000 Elementary schools
Source: iFlag Digital Reach sheet. Figures describe listed channel audiences or institutional recipients and frequency; audiences may overlap. The school total is the sum of the four listed categories.
ASSET 11 / STATE SERIES PRESENTING RIGHTSTURNKEY ↗
WIN YOUR STATE.
PLAY THE WORLD SERIES.
Presenting sponsor of the State Championship Series. Winning boys’ and girls’ teams qualify to represent their state at the World Series Tournament in Los Angeles annually.
ASSET 12 / TEAM UNIFORM BRANDINGTURNKEY ↗
GoogleTEAM LOGO PATCH
EVERY STATE.
EVERY REPRESENTATIVE TEAM.Google logo patches on state-team uniforms
EVERY REPRESENTATIVE TEAM.Google logo patches on state-team uniforms
GOOGLE GOES WITH THE TEAM.
Logo patches on every state representative team, carrying the partnership from State Championships to the annual World Series.
Supplied uniform examples shown alongside the Google patch concept.ASSET 13 / COLLEGIATE SERIES PRESENTING RIGHTSTURNKEY ↗
THREE QUALIFIERS.
24 TEAMS. ONE NATIONAL STAGE.
Presenting sponsor of the Collegiate CFP Tournament Qualification Series—and the CFP National Championship Tournament itself—annually.
East Coast Championships
West Coast Championships
U.S. Open Flag Championship
24 TEAMS→QUALIFY ANNUALLY
CFP NATIONALCHAMPIONSHIP
TOURNAMENTPRESENTING SPONSOR: GOOGLE
ALL 13 ASSETS ARE TURNKEY.Explore the Google partnership with iFlag ↗
LOS ANGELES, CALIFORNIA · JULY 7—11, 2027BE PART OF
BE PART OF
WHAT’S NEXT.
The Flag Football World Cup.
A world of opportunity, hosted by iFlag.